This is an attempt to speak to the community members and targeted audience in a language that they understand and using a channel a channel that they are familiar with. Similarly, the program aims at ensuring easier access of vital local national and international information that is valuable to poor communities thus bridging the knowledge divide and enabling the poor to understand and participate in National and global human development issues. Puppetry, magnet theatre as well as internet, community radio are key components of this pillar. Strategic activities have therefore been established in response to the needs of the community. These include a Community Libraries with over 6,000 books for school and out of school youth, magnet theatre troupes, community radio and puppetry.
The pillar also realizes the wide gap between the rich and the poor in terms of computer literacy hence the initiation of basic computer skills training in all SIDAREC Resource Centres. Currently over 2,400 young people have graduated in basic computer packages improving their employability. SIDAREC Technology and Media Lab, a modern youth technology centre will increase the uptake of young people undergoing training in computer skills among the disadvantaged young people in the slums of Nairobi.